Demotivational Poster of the Day

Demotivational Poster of the Day

Friday, May 7, 2010

And the Winner Is... Giving Someone Else a Good Name

Heineken Audience AwardYou recognize a job well done.

When a colleague makes a good point in a meeting, you give him your "good idea" face. And when someone makes a mind-blowing motion picture, possibly about a mind-blowing band, you get them a beer. Or a trophy.

Or maybe a beer-sponsored trophy.

Which brings us to the Heineken Audience Award, from the just-wound-down Tribeca Film Festival.

Here's how it works: over the past couple of weeks, influential audience members have been voting for the films that shook them to their very core.

The prize: $25,000 in cash for the director. (Rumors that they could also accept the cash equivalent in Heineken could not be confirmed at press time.)

Which brings us to this year's winner: Rush: Beyond the Lighted Stage, a comprehensive rockumentary about Canada's hardest-rocking power trio. (Also: Canada's only hard-rocking power trio.)

It's the film world equivalent of a key to the city.

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